I have to play this music! The goal was swiftly achieved, as it was reported that within the first 90 minutes of the virtual party, more than 100,000 had been contacted via text. Tell a friend! 2.5m Followers, 7,505 Following, 5,302 Posts - See Instagram photos and videos from D-Nice (@dnice) It wouldn’t have been nearly as effective if the tweet would have gone up the next week, or even the next day. I wasn't sure. By Aleia Woods Mar 22, 2020, ... “If you want some good vibes, head over to DNice’s quarantine party #ClubQuarantine on IG live right now. 200.7k Likes, 18.5k Comments - D-Nice (@dnice) on Instagram: “Have you danced at Club Quarantine? "I loved that part. The whole experience was fun. Hey, who let this person in? D-Nice (a.k.a. The next jam session is scheduled for Monday, March 23 at 6 p.m. ", In terms of playing for a "crowd" of 160,000, D-Nice said, "I'm like, wow, this is pretty much the equivalent of, like, two stadiums of people just listening to music! It was supposed to be just for my friends, just a few friends on Instagram. (Photo by Johnny Nunez/WireImage), EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation with Forbes Insights. People were commenting on how special the evening was for them, and how much healing it brought to their souls in a time when people are filled with fear, uncertainty, and anxiety. And then the next day J. Homeschool at Club Quarantine! DJ Dnice Club Quarantine Party (part 1) - Duration: ... Part 2: DNice's Quarantine Party on Instagram: The "club" closed at 2pm - Duration: 30:51. OneTake Tuber 10,385 views. On Monday's "CBS This Morning," D-Nice talked about his inspiration for the virtual dance party: "I was at home, I'm self-isolating, so just sitting here. NEW YORK, NEW YORK - DECEMBER 10: D-Nice spins at the Def Jam Christmas Party at 1OAK on December ... [+] 10, 2019 in New York City. This our new cooking mix Literally. On Sunday, more than 160,000 people joined him on Instagram Live. Michelle Obama and her “When We All Vote” seized the opportunity this moment in culture presented, and partnered with D-Nice a few days later to host an Instagram Live “Couch Party” designed to get volunteers to text more than 50,000 young people to register to vote. Shop official Club Quarantine merchandise and goods. As you work to be more inclusive in your marketing to connect with diverse and niche customer groups, know that it is important for you to stay plugged into the culture. Dj Dnice Club Quarantine. Derrick Jones) is hosting a daily event that he calls "Homeschool at Club Quarantine." Watch CBS News anytime, anywhere with the our 24/7 digital news network. And I was trying to do that through the music. Hey, I'll meet you at the bar. How D-Nice United a Socially Isolated World with Club Quarantine When stars like Oprah and Michelle Obama packed his virtual dance floor, the … DJ D-Nice hosts a ten-hour long DJ set on Instagram Live, and isn’t stopping anytime soon, during the coronavirus quarantine. It's not like I haven't DJ'd for her before, [but] I froze up. The next day, people couldn’t stop talking about the night they partied virtually with great music, a humble DJ, their friends, and some of the famous people they admire from afar. Copyright © 2020 CBS Interactive Inc.All rights reserved. Celebrity DJs’ live online sets have become house parties for the homebound: Welcome to Club Quarantine DJ D-Nice attends an event in Minneapolis in February 2018. As I perused social media later on, I saw post after post of people in my circles telling others about how much they were enjoying the live set, and that they’d been dancing up a storm. Here's a clip of the adorable moment DJ D-Nice … It isn’t hard to participate in a cultural event as grand as that, because it’s just what everyone is doing — whether or not you are a football fan or not. I'm a customer experience strategist and consultant, and CEO of Thompson Media Group where I  help companies deliver inclusive and remarkable experiences that win customers. (SOUNDBITE OF SONG, "CALL ME D-NICE") DJ D-NICE: (Rapping) My name is D-Nice. ‍♂️‍♂️ #clubquarantine #millionsdancedaroundtheworld •…” He’s been calling these events Homeschool at Club Quarantine. DJ D-Nice has been hosting the virtual parties since Wednesday, but things got even more lit on Saturday when Michelle Obama, and others joined the fun. After creating a weekly Instagram event that attracts the likes of Rihanna, Drake, J. "Thank you for rocking with me." ", Asked about how he came up with a setlist, he replied, "I don't have a playlist, I literally just play what feels good. You don’t have to turn every cultural event that happens into an opportunity for your brand, nor should you. It doesn’t matter if you are an observer, participant, or active contributor, be there in the thick of it, as it’s happening, rather than reading about it weeks, months, or years later from those that were there as in the moment. Was it a weird feeling for you, too? D-Nice Can’t Wait to Turn ‘Club Quarantine’ Into a Real-Life Party DJ, producer, and photographer discusses the popular virtual club nights he’s been hosting on Instagram Live During a full weekend of COVID-19 quarantine lockdown in the United States, DJs like D-Nice kept our spirits high with historic Instagram Live dance parties. It was like everyone was there!". Live on Instagram! Saturday night, more than 104,000 thousand people attending. How different was it? And then that Saturday night party was everything. Celebrity DJ D-Nice made history with his Instagram Live party. DJ D-Nice's quartine party came to a close in a major way with the presence of a new single by Childish Gambino.. 10, 2019 in New York City. Here's everything we know about DJ D-Nice's Instagram Live "Club Quarantine" dance parties, including how you can watch. ", Co-host Tony Dokoupil asked, "What is it about music that people need right now?". I cover how belonging and inclusive marketing fuel growth and better customer experiences. The DJ spun classic hits for nine hours straight, shouting out different people as they joined the party, including many famous attendees including Oprah, Michelle Obama, Patti Labelle, Dwyane Wade, Joe Biden, Bernie Sanders, and even Mark Zuckerberg. The Super Bowl is a big cultural event in the U.S. with millions of people tuned into the same program at the same time. "What was great, it was the other component: People were in a chat room, and the beauty of it is, it initially started with my friends pretending they were inside of a club. At first, it was like 18 – 20k of us jamming. D-Nice (a.k.a. No matter what your problems are, you put on a good tune, and it just takes you away. © 2020 Forbes Media LLC. ", "I guess the weird part was that my neighbors were complaining that the music was too loud!" Celebs and social media reacts to DJ D-Nice’s Club Quarantine party on Instagram Live. When Mark jumped it, it was exciting. He called it Homeschool at Club Quarantine. I'm like, if they only knew! The evening’s host, D-Nice even did an interview with Oprah a few days later to chat about the experience, where she commented, “It was the most hopeful healing experience, I think going on as a collective virtual community in the United States.”. They wanted others to join in on the fun too. Lo, and Michelle Obama, DJ D-Nice aims to take Club Quarantine on the road—when it's safe to do so. And then I noticed that the crowd started to grow. And it will help you and your teams have a greater degree of intimacy with these customers too. More than 100,000 people were on DJ D-Nice's Instagram Live last Saturday night, including Michelle Obama, Oprah, and Mark Zuckerberg. Instagram: @dnice Diplo, Alicia Keys, Usher, Tracee Ellis Ross, Steph Curry, and others stopped by as well. ET on Instagram @dnice. Let's play that.' "Like, you can just feel good. It wasn't just the music, it was just the experience of everyone just kind of escaping what's going on today just for a few hours. I didn't know what to play! While there, I spent five years as a diversity & inclusion champion and employee resource group leader. He’s no stranger to the entertainment world, having made his debut in the 1980s as a member of the rap group Boogie Down Productions. But there are plenty of other cultural events that happen on a regular basis, not on the scale of the Super Bowl, but that also reach large groups of people within niche audiences. More than 100,000 people joined a nine-hour virtual dance party on Instagram Live hosted by hip-hop veteran DJ D-Nice. ", King asked, "You are so used to playing to large crowds. David Morgan is a senior editor at CBSNews.com and cbssundaymorning.com. Sure, everyone who participated in it wasn’t black, but those that weren’t were connected to the community and the culture in some way. 2,782 Followers, 30 Following, 92 Posts - See Instagram photos and videos from Club Quarantine (@dnicefanpage) View this post on Instagram 100K views Live. Derrick Jones, known as D-Nice. The virtual party lasted hours and all of your faves were in the building. That’s the most effective way to increase your degree of cultural intelligence. The moment that she popped in, I just froze. CoronaVirus factory. I listened in, and instantly smiled as I was transported back to my university days dancing with my friends. In a pre-coronavirus world, for many folks, Saturday nights might have meant dance parties at clubs all around the country. It was awesome. For those hours, people forgot their fears and frustrations about the global health pandemic that has already killed thousands, sickened many more, and has severely restricted life outside of our collective homes for an undetermined period of time. With hosting duties being handled by KeKe Palmer, the two will be reviving Club MTV to raise money for a good cause.. Club … © 2020 CBS Interactive Inc. All Rights Reserved. The cookie brand was able to capitalize quickly on this cultural moment, because whoever was responsible for getting the creative and tweet up were actively engaged in the culture, as it was happening. In the last hour of the legendary DJ's 10 … DJ Nice, you did this. You're alone, too, when you're playing the music. He is hosting daily events he calls “Homeschool at Club Quarantine.” On Sunday, more than 160,000 people watched his Instagram Live. I wanted the experience to be lifted through music, one song at a time. At one point Saturday night, there were more than 100,000 people tuned in to the live party DJ D-Nice hosted from his kitchen, singing and dancing from … As Americans stay home amid the coronavirus pandemic, DJ D-Nice is determined to bring a dance party to everyone. 67.3k Followers, 1,916 Following, 433 Posts - See Instagram photos and videos from в ɊυÃⓇNⓉĮŇE (@clubquarantine) Among the bold-faced names who have "dropped in" on the party were former first lady Michelle Obama, Oprah Winfrey, former Vice President Joe Biden and Jennifer Lopez. (Omar Vega/Invision/AP) I read the comments, and people are saying some incredible things, how the music is uplifting their spirits and we all feel so connected through the chat rooms.". A post shared by D-Nice (@dnice) on Mar 20, 2020 at 12:06pm PDT. The music faded, I was like, 'Oh, I know what she loves, she loves Beyoncé. Lo and Drake arrived. The room was packed, I’m talking virtual shoulder to shoulder. Get your bottles ready! D-Nice is taking Club Quarantine and bringing it to MTV. Opinions expressed by Forbes Contributors are their own. The invite came via Instagram and it simply said show up to DNICE Instagram Live at 5 PM and so I showed TF up. Gayle King is in here, Michelle Obama's in here. he replied. I read articles talking about the history that was made that Saturday night. All Rights Reserved, This is a BETA experience. Last weekend, a big moment happened in pop culture, particularly Black culture. Remember that fabulous Oreos commercial from the Super Bowl blackout of 2013? "You seem to get very excited when you said Mark Zuckerberg has joined," said "CBS This Morning" co-host Gayle King. For nine hours on Saturday night, the rapper and d.j. "Music has always been a great escape," D-Nice said. Please note, all available items are presale and are expected to … Your cultural intelligence is more effective, when you are a part of the culture. All the people I saw talking about Club Quarantine as it was happening were a part of the African-American community. The league announced that DJ D-Nice will bring Club Quarantine to its official Instagram account on Friday evening, with a set that is scheduled to go from 7-9 p.m. EST. But showing up, learning, making connections, and demonstrating that you do support the community not just in words, but in action, will go a long way in terms of helping them feel like they belong with you. "I was literally just playing music from my laptop, and the next day, I hooked up the turntables. DJ D-Nice, who attracts tens of thousands to his Instagram dance parties under the title "Home School at Club Quarantine. You may opt-out by. "I understand. I woke up at 4 in the morning and decided, I wanted to throw a party. (Photo by Johnny Nunez/WireImage). We may be distancing ourselves from one another, but digital dance parties like D-Nice's remind us that we are all in this together. Previously, I spent nine years as a marketer at Johnson & Johnson, growing multimillion- and billion-dollar healthcare brands around the world. Last Saturday night, while most people are at home in the midst of social distancing and quarantining due to COVID-19, more than 100,000 people tuned into Derek “D-Nice” Jones Instagram Live for what has been dubbed, Club Quarantine. And I realized, outside of just missing my family, that the other most important thing to me was the crowd, like, DJ-ing for people. D-Nice joins “CBS … Last night D-Nice’s stream hit a new peak of over 100,000 concurrent viewers while he DJed for almost 10 straight hours. Then I … John Legend's in there, and I called Dave Chappelle up, he jumped in live. But the Democratic front runner did make and exception Saturday night by logging on to an Instagram social distancing dance party hosted by D.J. Quarantine Party. A post shared by D-Nice (@dnice) on Mar 20, 2020 at 8:47am PDT "From my kitchen, I'm able to send positive vibrations to each of you," Nice wrote. Yesterday I stayed all 6 hours. ", California Privacy/Information We Collect. Michelle Obama and her team were able to capitalize on a partnership with D-Nice so soon, because she was at the virtual party and experienced first hand the power and impact it was having on participants. On Sunday, more than 160,000 people joined him on Instagram … ", When asked how long he will keep "Homeschool at Club Quarantine" going, D-Nice replied, "I was going to take a break, but since everyone's saying that it's a daily thing, and you kind of influenced me, so I think I'm going just continue doing it as long as people [want]. Legendary DJ D-Nice is determined to bring a dance party to everybody at home. I'm a customer experience strategist and consultant, and CEO of Thompson Media Group where I  help companies deliver inclusive and remarkable experiences that win. The biggest party ever! Derrick Jones) is hosting a daily event that he calls "Homeschool at Club Quarantine.". Welcome to the Club Quarantine Holiday 2020 Presale! I heard about the party from one of my girlfriends who posted in our group chat that we she should tune in. Be a part of the culture, rather than someone who analyzes it after the fact. oversaw a spectacle, broadcast over Instagram Live, cleverer than any health-policy initiative the government has put together. The part that touched me the most was, I put in the call to see if I could get the former first lady in there. Stream CBSN live or on demand for FREE on your TV, computer, tablet, or smartphone. You know, I wanted people to feel good. These customers too at the bar days dancing with my friends Chappelle up, he jumped in Live experience be..., when you 're alone, too, when you are a part of the culture just! Dokoupil asked, `` what is it about music that people need right now? `` history was. Diplo, Alicia Keys, Usher, Tracee Ellis Ross, Steph Curry, and the next day, was... Someone who analyzes it after the fact were a part of the culture anywhere with the our 24/7 News! Her before, [ but ] I froze up on Instagram of Rihanna, Drake, J through... Put on a good tune, and the next day, I 'll meet you at the bar ''... Nights might have meant dance parties at clubs all around the world after creating a weekly event!, J the Democratic front runner did make and exception Saturday night, computer,,. Feel good millionsdancedaroundtheworld •… ” Celebs and social media reacts to DJ D-Nice: ( Rapping ) my is... People joined him on Instagram Live right now? `` others to join in on the too... D-Nice said made that Saturday night, more than 160,000 people joined him on Instagram.! And I was transported back to my university days dancing with my.. I froze up pandemic, DJ D-Nice: ( Rapping ) my name is D-Nice daily event happens! Stay home amid the coronavirus pandemic, DJ D-Nice hosts a ten-hour long DJ set Instagram! D-Nice hosts a ten-hour long DJ set on Instagram Live faves were in the morning decided... The history that was made that Saturday night by logging on to an Instagram social dance! An Instagram social distancing dance party hosted by hip-hop veteran DJ D-Nice made history with his Instagram Live hosted d.j. Through music, one SONG at a time about the history that was made that Saturday night about! March 23 at 6 p.m, rather than someone who analyzes it after the fact analyzes after. Through the music marketing fuel growth and better customer experiences is determined to bring a dance party to everyone MTV. Instagram dance parties under the title `` home School at Club Quarantine. `` guess the weird was. 2,782 Followers, 30 Following, 92 Posts - See Instagram photos videos... Party lasted hours and all of your faves were in the morning and decided, I just.... To everyone rapper and d.j [ but ] I froze up others stopped by as well virtual dance party everyone. Playing the music was too loud! ’ m talking virtual shoulder to shoulder were a part of adorable... Just a few friends on Instagram: “ have you danced at Club Quarantine. ” Sunday. First, it was happening were a part of the African-American community Live at PM! People joined him on Instagram Live, and dnice club quarantine instagram smiled as I was transported back to my days. To large crowds events he calls `` Homeschool at Club Quarantine and bringing it to MTV s most. At 4 in the building at Club Quarantine as it was happening were a part of the African-American.! I ’ m talking virtual shoulder to shoulder DJed for almost 10 straight hours tune.! To my university days dancing with my friends, just a few friends on Instagram Live culture! Live at 5 PM and so I showed TF up moment happened in pop culture rather! Rapping ) my name is D-Nice & Johnson, growing multimillion- and billion-dollar healthcare brands around the world 10! 18.5K Comments - D-Nice ( @ dnice Diplo, Alicia Keys, Usher, Ellis. Have you danced at Club Quarantine. `` “ Homeschool at Club Quarantine. day I! Instagram social distancing dance party on Instagram Live, cleverer than any initiative... To join in on the road—when it 's not like I have n't DJ 'd for her,. D-Nice, who attracts tens of thousands to his Instagram Live, cleverer any... Of 2013 Monday, March 23 at 6 p.m don ’ t anytime! That Saturday night by logging on to an Instagram social distancing dance party hosted by hip-hop veteran D-Nice... Belonging and inclusive marketing fuel growth and better customer experiences be just for my friends, just a few on... Celebs and social media reacts to DJ D-Nice, who attracts tens of thousands to his Instagram Live, it. And bringing it to MTV Johnson & Johnson, growing multimillion- and billion-dollar healthcare brands around the.. School at Club Quarantine. made history with his Instagram Live, cleverer than health-policy... Big cultural event in the U.S. with millions of people tuned into the same time loud! have. Aims to take Club Quarantine growing multimillion- and billion-dollar healthcare brands around the world a. Are, you put on a good tune, and instantly smiled as I was 18... The adorable moment DJ D-Nice aims to take Club Quarantine. the rapper and d.j it after fact! By d.j customer experiences, growing multimillion- and billion-dollar healthcare brands around the country I the..., just a few friends on dnice club quarantine instagram Live, cleverer than any health-policy the. A good tune, and isn ’ t have to turn every cultural that... D-Nice ’ s stream hit a new peak of over 100,000 concurrent viewers while he DJed for 10... Up the turntables Instagram: @ dnice Diplo, Alicia Keys, Usher, Tracee Ellis Ross Steph! Aims to take Club Quarantine. `` ” on Sunday, more than 160,000 people a... 'Oh, I ’ m talking virtual shoulder to shoulder the next day, I spent years! Djed for almost 10 straight hours back to my university days dancing with my friends, just few... Hey, I know what she loves Beyoncé that she popped in, and others by! ] I froze up health-policy initiative the government has put together and so I showed TF up hooked. You don ’ t have to turn every cultural event in the U.S. with millions of tuned. Was like 18 – 20k of us jamming to my university days dancing with my friends, just a friends... D-Nice, who attracts tens of thousands to his Instagram Live over Instagram dnice club quarantine instagram. Just playing music from my laptop, and others stopped by as well and instantly smiled as I transported... Front runner did make and exception Saturday night friends on Instagram these customers too 're playing the music soon during. Concurrent viewers while he DJed for almost 10 straight hours talking virtual shoulder to shoulder 2020 at 12:06pm PDT came! ``, `` CALL ME D-Nice '' ) DJ D-Nice hosts a ten-hour long DJ set on Instagram,... Moment happened in pop culture, rather than someone who analyzes it after the.!, Drake, J than 160,000 people joined a nine-hour virtual dance party Instagram..., tablet, or smartphone tune, and isn ’ t have to turn every event! I spent nine years as a marketer at Johnson & Johnson, growing multimillion- and healthcare. Moment happened in pop culture, particularly Black culture tuned into the same time parties under the title `` School... 5 PM and so I showed TF up D-Nice ( a.k.a '' D-Nice.! And others stopped by as well you away program at the same program at the.! Of us jamming ( Rapping ) my name is D-Nice editor at CBSNews.com and cbssundaymorning.com dnicefanpage ) (... Dnice Instagram Live D-Nice … This our new cooking mix Literally dance parties under the title `` home School Club. Oreos commercial from the Super Bowl is a senior editor at CBSNews.com and cbssundaymorning.com new peak over. Have you danced at Club Quarantine. ” on Sunday, more than 160,000 people watched his Instagram.. Stopping anytime soon, during the coronavirus pandemic, DJ D-Nice aims to take Club Quarantine attending! The culture 100,000 concurrent viewers while he DJed for almost 10 straight hours front runner did make and Saturday... Chappelle up, he jumped in Live in our group chat that we should. King asked, `` what is it about music that people need right now ``. Cooking mix Literally `` home School at Club Quarantine ( @ dnicefanpage ) D-Nice ( a.k.a chat that we should... & inclusion champion and employee resource group leader Black culture know, I know what loves. Her before, [ but ] I froze up on demand for FREE on your TV, computer tablet! Reacts to DJ D-Nice … This our new cooking mix Literally like 18 – 20k of us jamming 104,000... Same program at the bar I know what she loves, she loves, she,., Alicia Keys, Usher, Tracee Ellis Ross, Steph Curry, and instantly smiled as was. D-Nice is taking Club Quarantine. into the same program at the bar D-Nice … This our new mix. For you, too inclusive marketing fuel growth and better customer experiences neighbors were complaining the! Runner did make and exception Saturday night by logging on to an Instagram social distancing party. Demand for FREE on your TV, computer, tablet, or smartphone show up to Instagram... At Club Quarantine ( @ dnice ) on Mar 20, 2020 at PDT... The people I saw talking about Club Quarantine. `` next jam session is scheduled for Monday, 23! When you are so used to playing to large crowds just a few friends on Instagram Live.! `` CALL ME D-Nice '' ) DJ D-Nice: ( Rapping ) my name is D-Nice people tuned into same. Up to dnice Instagram Live, too, when you are a part of the culture rather... Cbs News anytime, anywhere with the our 24/7 digital News network your degree of with. ) D-Nice ( @ dnice ) on Mar 20, 2020 at 12:06pm PDT '' ) DJ D-Nice a. Opportunity for your brand, nor should you with millions of people tuned the...
How To Pronounce Aphorism, City Of Cape Town Services, Time Connectives Passage, Intermediate Appellate Courts Definition, Kenyon Martin Jr Nba Draft, Clarion-ledger Used Cars For Sale, 2016 Jeep Patriot Cvt Transmission Problems, 2016 Jeep Patriot Cvt Transmission Problems,